Corporate Executives Think These Are The 10 Best Brands In America
A report released Tuesday by brand consulting firm CoreBrand found that soft drink stalwarts Coca-Cola and Pepsi are America’s most respected brands among a group of 10,000 vice-president level corporate executives.
CoreBrand polled executives from top U.S. companies about how they felt about more than 1,000 brands based on their reputation, management, and investment potential. Then CoreBrand took the 100 brands its polling audience was most familiar with and ranked them by favorability to determine the 10 most respected brands.
Other highlights include Harley-Davidson and Kellogg.
CoreBrand CEO Jim Gregory explained to us why these top brands made the list.