Here’s How Jaguar Made An Awesome Ad For Its Powerful New Sedan

LIZ O’CONNOR AUG. 24, 2013, 2:23 PM 14,855


You may have seen Jaguar’s new ad for its powerful XFR-S Sedan. 

It revolves around a simple concept: The 550-horsepower (!) XFR-S skids and slides, drawing the Jaguar logo with its tread marks.

It’s hard to imagine that a car could actually make marks in the exact shape of the Jaguar “leaper,” but most of the shots in the commercial are live-action.

Motor Trend went behind the scenes and revealed how Source Interlink Companies, the company behind the ad, was able to combine skillful camera work with CGI to create the finished product.

You can watch the Motor Trend video here, or click through to see how they did it.

Read more:

de Manuel Gandarias Carmona Publicado en Nube


Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de

Estás comentando usando tu cuenta de Cerrar sesión /  Cambiar )

Google photo

Estás comentando usando tu cuenta de Google. Cerrar sesión /  Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión /  Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión /  Cambiar )

Conectando a %s